One of San Francisco’s most talked about bands, The Soft White Sixties, have been hailed by some press as legitimate heirs to the Maximum R&B moniker placed on The Who some 40-plus years ago, and while that’s not un-true, The Soft White Sixties offer so much more. Like a perfect collision between the sweetly subversive melodies of T-Rex and the hard-edged pop sensibilities of The Strokes, The ‘Sixties brand of rock ‘n roll blends heavy, soulful grooves with a driving beat.
The band formed in 2009 and quickly became mainstays in the Bay Area’s ultra-competitive music scene, routinely selling out shows at some of the region’s best-known clubs like Cafe du Nord, Bottom of the Hill, The Rickshaw Stop, The New Parish and The Independent. In addition, they built up their resume landing prized feature slots on both IndieFest and Summerfest music festivals. By the middle of 2010, with only an out-of-print 7″ and a burned CD of studio demos to their credit, The ‘Sixties began appearing on regional TV all over California and getting regular airplay on legendary San Francisco radio station Live 105, who named them as one of the top ten bands in the Bay Area. 2011 saw the band filling larger venues like Slim’s and The Great American Music Hall, self-releasing a stellar EP, touring up and down the West Coast multiple times, playing SXSW and sharing festival stages with the likes of The Flaming Lips, My Morning Jacket, Grace Potter & the Nocturnals, Delta Spirit, Dr. Dog, and more.
Having just returned from their first full-scale US tour, which saw the band go from coast to coast, playing 25 shows in 30 days across 16 states, the buzz around The Soft White Sixties continues to build and a documentary entitled “Knock It Loose,” covering their first West Coast tour and produced by San Francisco’s own BAMM.tv, is now available online in 9 separate episodes. If that’s not busy enough, the band has also been in the studio with the Rondo Brothers (known for their work with Dan the Automator and most recently Foster the People’s platinum-selling, Grammy-nominated album, Torches), hard at work on their next release, due out in the not-too-distant future.